Nobody is immune to having their reputation damaged online and the truth is that it can be very easy for someone to do. A public relations disaster can be caused by a simple ill-timed tweet which can damage a company’s reputation a great deal. Equally a business can be brought into disrepute simply because one of their partners or associates has been found of wrongdoing, and just like that the online reputation is damaged. A negative online reputation is not something to simply laugh off either, it has extremely damaging effects on businesses and their ability to sell, find leads and even when it comes to attracting staff. This is why so many companies use rep management firms and they cantoo if needed. I am often asked how we go about repairing an online reputation and here are the basics which we will look at.
Review sites are the digital world’s word-of-mouth and many people rely on reviews from others when they are deciding as to whether or not they should use a particular business or service. A negative review therefore can be very damaging in terms of sales so we work with the business and the review sites to find out just when a negative review is left, so that the business can instead have a chance to rectify the issue and turn it into a marketing opportunity.
Search engine optimization practices are used when the company has a poor reputation and there is a lot of negative content out there when you search for the business’ name. Give the fact that most consumers do not look past the first page of the search results, it is imperative that the content which they find here is positive. What we will do therefore is to produce high quality and SEO friendly content which represents the positive side of the business, thus drowning out the negativity and relegating it to the doldrums of the internet, never to be seen again.
As mentioned before it only takes one off-the-cuff or poorly thought out post on social media for the world to seemingly turn against a company and this is why we will take over the management of these channels. As we manage social media we will ensure that we post highly positive and shareable content for the followers, as well as laying high focus on the quality of the content which we put out. Changing a reputation is very easy to do on social media, especially from good to bad, when it comes to moving that reputation from bad to good, we can also do this with relative ease on the social networks. The reason for this is simply because of how quickly things happen on social networks and the fact that people generally have very short memories.
If you have a problem with your online reputation don’t wait, get it fixed as soon as possible.