One thing that you know as an email marketer is this: you are always trying to find ways to improve your campaign. There are always different things that you can use. You can use designs, you can use images, and you can also use videos in order to get the attention of your target market. Your main goal is to make sure that the emails that you send will stand out from the rest. How are you going to do that?
A lot of people say that adding some animation to your emails is the perfect way to make people more curious about what you can offer. Adding some GIFs to the emails that you send may be enough to make people click on your email and be redirected to your website.
The proper use of GIFs will be very important. If you provide too much of it, people may not become too interested. Get to know some of the ways that you can use a GIF right now when you send emails to your subscribers:
- You can entice people to click on the items that are moving. For instance, you can send a GIF of a coupon that will only show the code when it is clicked. By clicking, your customer will interact with you more.
- Allow the GIF to become unexpected. This can pique people’s interest and read the rest of your email. For example, you may send a graph that does not seem to move at first glance. The closer that people look at it, the more that they will realize that it is actually moving. This will make them want to check your email more.
- You can use the GIF to explain a process that will otherwise be complicated to your subscribers. For example, you may be teaching people how they can order. Instead of giving instructions, the GIF will be enough to provide the needed information.
There are still so many ways that you can use GIF in your email. Do you think you can add this to your email soon? You may be surprised by the effect that this can do.